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How to price your products for profit

Cost plus a little is not a pricing strategy. A plain-language way to set prices that cover your costs and grow your profit.

Amaka ObiProduct Writer

Published 15 Sept 20261 min read

Price too low and you work for free. Price too high and customers walk. Here is a middle path.

Start from cost

Include transport and any loss, not just the supplier price.

Margin is profit divided by selling price. Know it for your top ten items.

Amaka ObiProduct Writer

Writes Zuru’s guides and spends her Saturdays in markets asking shop owners what slows them down.